MUSIC
The advent
of the Internet has greatly transformed the experience of music, most notably
through the greatly increased ease with which people can access music content
and the greatly increased choice of accessible music.Another effect the Internet
has had on music comes from online communities like Youtube and Myspace. Myspace
has made social networking with other musicians much easier and greatly facilitates
distribution of one's music. Youtube is another forum that has a large community
of both amateur and professional musicians participating in posting videos and
commenting. Professional musicians are also using Youtube as free promotional
publishing. Viewed
differently, Youtube users are no longer content to just consume content, like
downloading and listening to mp3s, but are now actively creating their own content.
According to Tapscott and Williams, there has been a shift from a traditional
consumer role to a “prosumer” role, a consumer who creates value and well as
consumes it. Manifestations of this in music are the production of mashes, remixes,
and music videos by fans.
Recently,
there has been a boom in "boutique" music stores that cater to specific
audiences. For example, Beatport and Bleep.com cater to the electronic music
community. Magnatune, Amie Street, and Mindawn are other examples of sites that
cater to specific audiences. Another trend in music download sites includes
Fonogenic which combines the ideas of the selective editorial nature of an MP3
blog with online music stores which provide instant access to buy and download
songs.A more recent development allows the instant downloadng of radio-songs,
as they are broadcasted, straight to a mobile phone in less than 60 seconds.
This technical innovation from Sweden, called DROPme, represents a different
channel and consumer behaviour relative to the online services.As of May 2006,
the largest online music service is iTunes Store with 61% of the market followed
by eMusic with 12%.(1)
(1)
Source : Wikipedia
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