MARKETING
Marketing
is a societal process which discerns consumers' wants, focusing on a product
or service to fulfill those wants, attempting to mold the consumers toward the
products or services offered. Marketing is fundamental to any businesses growth.
The marketing teams (marketers) are tasked to create consumer awareness of the
products or services through marketing techniques. Unless it pays due attention
to its products and services and consumers' demographics and desires, a business
will not usually prosper over time.Marketing
tends to be seen as a creative industry, which includes advertising, distribution
and selling. It is also concerned with anticipating the customers' future needs
and wants, which are often discovered through market research.Essentially, marketing
is the process of creating or directing an organization to be successful in
selling a product or service that people not only desire, but are willing to
buy.Therefore good marketing must be able to create a proposition or set of
benefits for the end customer that delivers value through products or services(1)
Source (1) Wkipedia