EVENTS
MANAGEMENT
The
recent growth of festivals and events as an industry around the world means
that the management can no longer be ad hoc. Events and festivals, such as the
Asian Games, Beijing Olympics,London Olympics,Youth Olympics,Winter Olympics
and or various local and international cultural festivals have a large impact
on their communities and, in some cases, the whole country.The
industry now includes events of all sizes from the Olympics down to a breakfast
meeting for ten business people. Every industry, charity, society and group
will hold events of some type/size in order to market themselves, raise money
or celebrate.
Event management is considered one of the strategic marketing and communication
tools by companies of all sizes. From product launches to press conferences,
companies create promotional events to help them communicate with clients and
potential clients. They might target their audience by using the news media,
hoping to generate media coverage which will reach thousands or millions of
people. They can also invite their audience to their events and reach them at
the actual event. (1)
(1) Source : Wikipedia